“I want the story to be music for the next five, six years.” While this vision was stolen from him far too early, his dreams of a revitalized Crenshaw live on-the marathon continues. I want to really deliver music,” he explained to Apple Music in February of 2018. The project consists of all 16 of the Long Beach rappers MarathonMonday records, along with a brand new track called Mercy featuring Stacy Barthe. bona fides over rumbling synths, Hussle rapped, “Royalties, publishing, plus I own masters/I'll be damned if I slave for some white crackers.” Nipsey Hussle had a plan for his post- Victory Lap career, one that would reinvent the relationship between a musician and his community. The second installment in Nipseys Slauson Boy series contains 17 tracks with featured artists including Young Thug, Snoop Dogg, Dave East, Mozzy, Young Dolph and Kirko Bangz.
Vivid street stories, effortless swagger, and thick production is the order of the day here, and Nip shares the mike with homies like Drake ('Killer. 1 mines his previous projects for a baker's dozen quality joints, setting the stage for his long-awaited, much-delayed official debut album, Victory Lap. On “Dedication,” which finds both Hussle and Kendrick Lamar aggressively touting their L.A. Released in 2013, Nip Hussle the Great Vol. It also helped that JAY Z bought 100 copies himself. Hussle wasn’t new to business: He approached his neo-G-funk rap with industry savvy, too, dominating L.A.’s mixtape circuit by selling his in-demand 2013 tape, Crenshaw, for $100 apiece long before artists like Mach-Hommy and Westside Gunn sold their art at such prices. Instead, he started a coworking space in Crenshaw’s commercial district, alongside his store, Marathon Clothing.
After the triumph of his now-hauntingly titled studio debut, 2018’s Victory Lap, Hussle didn’t leave for the safe confines of Calabasas. Just 10 days after Ermias "Nipsey Hussle" Asghdeom was shot and killed in 2019, the Los Angeles intersection of West Slauson Avenue and Crenshaw Boulevard was renamed in his honor, a fitting commemoration for the late rapper who invested-emotionally and financially-in his area.
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